Mini Truckin’ Magazine Is Gone
A couple days ago, I was scrolling through my Instagram feed and noticed a comment that said Mini Truckin was dead. I’ve heard these comments for years. People are always saying the scene is dead (which it’s definitely not), so I didn’t pay any attention to it. Then I seen a photo that said “Mini Truckin’ Magazine – R.I.P. 1988-2014.” I wasn’t sure if it was a joke or prank or what was up. Could it really be over?
When I seen more friends posting about it, I quickly realized that maybe the internet really did kill our beloved magazine that we all grew up reading. I also started to wonder… is what I’m doing here with Mini Truck Scene partly responsible for ending the careers for so many people at this publication?
That’s probably a bit overkill, but realistically, everyone gets what they want from the internet instantly. With print media, you have to wait a little bit to get it. In this day in age, people hate waiting. Hell, if your iPhone freezes up for 3 seconds, most people would lose their shit. For example, I would hang out with John Mata (editor of Mini Truckin’) at several shows throughout the year. We would both take tons of photos the entire weekend, and come Monday morning when he gets back to work, I could have already published all of my photos online for the whole world to see (ok, ok, I’m usually not that fast). In the magazine’s case, it would take a few weeks, but likely at least a couple months before we’d see that coverage hit the newsstands.
Obviously, it’s not anyone’s fault, it simply takes that long to find all of the content to fill an entire issue, have the art team lay everything out, get all the ads in place, have it printed, and then shipped to your mailbox or local store. There are probably at least a hundred people involved with creating each issue. That’s a lot of time and effort to say the least. Again, it’s nobody’s fault for how long this takes, it’s just the process in the print world. And most of the content found online isn’t the greatest, so when that magazine comes in, it’s exciting to see the high-quality photos, well-written articles, and so much more.
With MTS, I post show coverage from about 5-10 shows a year, sell some merchandise, and try to write posts like this occasionally. With Mini Truckin’, you’d get a few shows in every issue, a few features, some tech articles, new products, and a lot more. There was even a handful of times I was in the magazine, or photos I took were in there, or some of my merch was being advertised in there. It’s an honor to say I was a part of it, even if it was just a very small piece. Sometimes I thought to myself, I think I’d rather just give all this Mini Truck Scene stuff up and focus on being a contributor for the magazine. I even dreamed of working on the art team for this magazine one day once I got out of art school. It’s crazy how fast time flies by.
Maybe I need to step it up and start doing features, videos, shop tours, more shows, tech articles, etc for MTS now that there is a void in the minitruck community. Sure, all of this content could be delivered a lot faster than a printed magazine, and that’s cool and all. But no matter how much fun I have doing it, or how fast I can deliver the content to you online, there’s just something about holding a magazine in your hands and flipping through all the pages. It’s somewhat nostalgic, and I’ll sure miss it.
I still remember exactly where I was when I read my first Mini Truckin’ back in early 1999. I was at Meijer in Troy, Ohio and I was bored with nothing to do for a couple hours. I was walking around and stumbled into the magazine aisle. Being the curious person that I am, I probably picked up several different magazines that morning. But the one that stood out to me, for whatever reason, was Mini Truckin’. Skimming through those pages as a 16 year old kid, I would have never guessed in a million years that the minitruckin world would have such an impact on me.
I was into lowriders early on and I got into imports in the Fast and Furious days, but no matter what would come and go, minitrucks were always something I was into. I just read a quote the other day (from the latest issue of Mini Truckin’ actually) and I think it describes my passion for this scene so well: “I haven’t outgrown the things that I love.” As we get older, some of us move into full-size trucks and hot rods, but at our core, we are still minitruckers.
It’s sad to see the mag go away. I won’t be excited to check the mailbox every month. I won’t be able to take all the Mini Truckin’ magazines at my local grocery store and line them up side by side in the front of all the shitty magazines for everyone to see. I won’t have any new minitruck reading material to accompany me on the toilet. I won’t have the chance to ever be featured in it, nor will any of my friends. It’s just gone, without warning. Sure, it’s upsetting for us, but we need to put our resentment aside. We lost a magazine, but for the amazing people that put it together for us month after month, they lost much more.
I’m sure they will all find another job in the media world, or maybe they will start their own businesses, or maybe they’ll do something totally different. I don’t know. But what I do know, is that all the people I’ve ever talked to from this magazine, whether it be in person, over the phone, on a forum, through email, or whatever, they are the nicest, most down to earth people you could meet. Call it a coincidence if you want, but I think not. Minitruckers are not just random people walking around a truck show, we are all family. And just because there’s no more Mini Truckin’ magazine, does not mean the scene is dying or that there won’t be anymore high-caliber builds. I think this will push us all even harder to carry on the legacy of Mini Truckin’. So to end this story, to everyone that has ever had a hand in creating one of these issues, thank you for all you’ve done.